About

Head North is an independent clothing brand based in Minneapolis, MN, founded by Chrishawn Johnson. It started from a simple frustration: so much Minnesota clothing feels like a reflection of what the rest of the world thinks Minnesota is, instead of what it actually is to the people who live here. We’re a lot more than “Ope,” “Uff-dah,” and the same tired clichés. Head North exists to pull from the culture, rituals, places, and everyday details that shape life here, and turn them into clothing that paints a fuller picture of Minnesota — one that can look different depending on who’s seeing it, but still feels unmistakably "Minnesotan."